After three months of deep-diving into the practice of colorwashing, Karry sums up her insights and gives an outlook on this column moving forward. This is her colorwashing CHECK-OUT. READ MORE
Read More
COLORWASHING CHECK | Is Timberland Greenwashing?
Timberland announced to become 100% circular and net zero by 2030. Are these ambitious goals or rather unrealistic pledges that greenwash a pseudo-sustainable image? This week, Karry looks into Timberland’s past sustainability reports to find the answer. READ MORE
Read More
COLORWASHING CHECK | Is Levi's Greenwashing?
Levi’s just launched its “most sustainable jeans ever”. What’s the deal behind the big headline? Is Levi’s really making a difference or are they rather luring consumers into believing they’re doing so? This week, Karry dives into some numbers in an attempt to answer the question. READ MORE
Read More
COLORWASHING CHECK | Kering
Fashion group Kering (Gucci & Co) appointed actress and activist Emma Watson as sustainability director. What’s behind the big news? Is it just a smart media coup or is Kering colorwashing? READ MORE
Read More
COLORWASHING CHECK | Reformation
Is Reformation colorwashing? In this week’s brand review, Karry carves out the main insights from the public outrage whirlwind Reformation got itself into. READ MORE
Read More
COLORWASHING CHECK | New Balance
Is New Balance colorwashing? Read Karry’s review on New Balance’s recent activities signaling the support of the Black Live Matters movement. #brownwashing. READ NOW
Read More
WHAT IS COLORWASHING? Our New Directory & Column
What is colorwashing? What you need to know about green-, pink-, brown-, white- and rainbow-washing. Discover the directory and get ready for Karry’s bi-weekly colorwashing column. READ MORE
Read More
GREENWASHING ALERT | H&M is NOT the Most Transparent Brand!
Sorry H&M we caught you GREENWASHING. You are NOT the worlds most transparent brand.
Read More