WHO IS SUSTAINABLE FASHION MATTERZ?
CHERIE BIRKNER | CREATIVE DIRECTOR
HI, Iām Cherie, a late 80ies kid with an international background. Originally born in a counter culture commune in southern Oregon my family brought me to Berlin in 2001. At the age of 13 I took my first steps in the media and fashion landscape as a model. Eventually I proceeded to study Fashion Design, where I learned to really appreciate high quality craftsmanship and fabrics. Thereafter, I worked as a Creative Director for a fast fashion company, where I also began to do photography professionally, opening up my later career path after quitting fast fashion in 2016, as a creative freelancer. Now I work mostly as a photographer and content creator, with a focus on sustainability, fashion and human connection.
I believe that every person makes a difference and we are all creators.
These are some of the people I have had the pleasure to work with in creating creative and educational content:
ALEXANDRA GHEORGHE | ASSISTENT DIRECTOR
has worked as a Director with Cherie on the #WATERMATTERZ campaign video, and currently also part of the Creative Matterz Fund Team.
KARRY SCHWETTMANN | CONTRIBUTOR
is an independent strategy consultant, helping impact-driven brands to translate purpose into action. You might catch her having a conversation with the moths in her closet: āAppreciate your clothes and the holes tooā. For Sustainable Fashion Matterz she investigates Brand Activism and calls out when she spots colorwashing.
KIM GERLACH | CURATOR & FINANCIAL PARTNERSHIPS
has curated and modeled on sustainable Fashion Matterz for the IS IT SPRING OR SUMMER NOW? | Fair Fashion Editorial in 2020 and been in charge of financial partnerships for the Creative Matterz Fund.
Website
STORY
Once upon a time in 2016, there was a woman working in fast fashion. One day the Creative Director woke up and decided it was time to quit. Time to quit the fast fashion system. Shortly after a new path began where she could live her values. She set foot on the grounds of Berlin Fashion Week, but this time she was there as a photographer, out document the landscape of industry game changers and share their stories. This was how it all started.
"I celebrate the good guys, because that is what I want to see more of. I believe that every person does make a difference. I want everyone to be aware of their impact, and feel good about themselves because their clothes match their values."
On her journey through the world of sustainable fashion she met many inspiring founders, bloggers, activists and innovators. She began to host networking events and run social media campaigns together with the flourishing Sustainable Fashion Matterz community.
Ā©ļø Linda Ambrosius, BEE Sustainable Fashion Week Brunch
When given the question āWhat would you do with one billion dollars?ā one of her answers was to invest it in non-comercial creative projects for more sustainability in fashion. Well it didnāt take long for her to realize she could do that without having one billion dollars. This is when the decision was made to invest 10% of all profits made through the Sustainable Fashion Matterz platform into creativity for purpose.
Production Crew for #WATERMATTERZ video shoot
āThe more we allow our creativity to be put into action the better we feel and less desire we have to consume all those things we donāt need. When we then use our creativity to foster positive change itās a win win for creators, viewers, the environment and those affected by its exploitation.ā
Today Sustainable Fashion Matterz is a home to collaborative work for the purpose of raising awareness and presenting the solutions the fashion industry has to offer.
WHO WEāVE WORKED WITH
AS SEEN IN
