• NETWORK
    • EVENTS
    • SUSTAINABLE BRANDS EUROPE
    • SUSTAINABLE BRANDS USA
    • SUSTAINABLE BRANDS AUSTRALIA
  • BLOG
    • WHAT IS SUSTAINABLE FASHION?
    • WHAT IS COLORWASHING?
    • FASHION FACTS
    • CAMPAIGNING
  • ABOUT
  • CREATIVE MATTERZ FUND COMMUNITY AWARD
Menu

Sustainable Fashion Matterz

  • FIND PEOPLE
    • NETWORK
    • EVENTS
  • ETHICAL BRANDS
    • SUSTAINABLE BRANDS EUROPE
    • SUSTAINABLE BRANDS USA
    • SUSTAINABLE BRANDS AUSTRALIA
  • BLOG
  • GOOD TO KNOW
    • WHAT IS SUSTAINABLE FASHION?
    • WHAT IS COLORWASHING?
    • FASHION FACTS
    • CAMPAIGNING
  • ABOUT
  • CREATIVE MATTERZ FUND COMMUNITY AWARD
×
activism-politics.png
greenwashing.png
interviews.png
brands.png
events.png
materials.png
timberlind-greenwashing-fashion-.jpg

COLORWASHING CHECK | Is Timberland Greenwashing?

K Schwettmann September 7, 2020

Timberland announced to become 100% circular and net zero by 2030. Are these ambitious goals or rather unrealistic pledges that greenwash a pseudo-sustainable image? This week, Karry looks into Timberland’s past sustainability reports to find the answer. READ MORE

Read More
In Brands, Activism & Politics, Greenwashing Tags Fashion Activism, Colorwashing, Greenwashing, brand activism, activism, Karry Schwettmann, Timberland, Leather, Sustainability Pledge, Net Positive, Circularity, CSR Report
Comment
CHERIE is the Founder and Creative Director of Sustainable Fashion Matterz.  On the blog she introduces sustainable fashion brands, industry personalities and shines the light on fashion activism.

CHERIE BIRKNER is a multidisciplinary creative, focusing her energy towards sustainability focused projects, brands and people. Since she quit fast fashion in 2016 she has created Sustainable Fashion Matterz as a space to give easy access to solutions in the fashion industry. Read more about her here.

GUEST CONTRIBUTORS

sustaianable-fashion-social-media.png

Category
  • Brands 38
  • Interviews 36
  • Activism & Politics 30
  • Events 21
  • Greenwashing 11
  • Materials 6

CMzF-logo.png

FEATURED

Featured
Why I Don't Know if I Will Continue Sustainable Fashion Matterz
Why I Don't Know if I Will Continue Sustainable Fashion Matterz
Ukrainian Upcycling Designers in Berlin
Ukrainian Upcycling Designers in Berlin
4 SUSTAINABILITY CLAIMS THAT BRANDS NEED TO STOP MAKING | My Reaction
4 SUSTAINABILITY CLAIMS THAT BRANDS NEED TO STOP MAKING | My Reaction
WHAT THE FACT! | Did I spread fake news?
WHAT THE FACT! | Did I spread fake news?
WILD AND FREE, AS ANIMALS SHOULD BE | Vegan Fashion Editorial
WILD AND FREE, AS ANIMALS SHOULD BE | Vegan Fashion Editorial
I SEE FASHION AS AN ART SPACE | Editorial Interview with Karina Papp - @found_on_the_street
I SEE FASHION AS AN ART SPACE | Editorial Interview with Karina Papp - @found_on_the_street
3 QUESTIONS EVERY BRAND & CONSUMER SHOULD REFLECT ON | Colorwashing Check-out
3 QUESTIONS EVERY BRAND & CONSUMER SHOULD REFLECT ON | Colorwashing Check-out
COLORWASHING CHECK | New Balance
COLORWASHING CHECK | New Balance
IS IT SPRING OR SUMMER NOW? | Fair Fashion Editorial with Kim Gerlach sun and rise
IS IT SPRING OR SUMMER NOW? | Fair Fashion Editorial with Kim Gerlach sun and rise
HOW TO BE AN EFFICIENT ONLINE ACTIVIST | also for lazy people
HOW TO BE AN EFFICIENT ONLINE ACTIVIST | also for lazy people
 

About
Press
Blog
Contact

Copyright 2017 - 2021
Impressum & Datenschutz - DSGVO / Privacy Policy - GDPR